Instagram Post Sizes: Feed, Grid, Stories and Reels

Instagram keeps a photo's shape if it is between 1.91:1 (wide) and 3:4 (tall). At 1080 px wide, that means a height from 566 to 1440 px. Anything taller or wider is cropped to fit.

Width matters too. Instagram keeps photos between 320 and 1080 px wide at their own size. It shrinks wider photos to 1080 px and enlarges narrower ones to 320 px. So save at exactly 1080 px wide.

Taller posts take up more of the screen in the feed. 4:5 has been the usual portrait size for years. Instagram's Help Center now gives 3:4 as the tallest shape it keeps, and 3:4 is also the shape of the profile grid, so a 3:4 post shows whole in both places.

Your profile grid shows every post as a 3:4 rectangle, not a square. Instagram tested this from August 2024 and switched everyone over in January 2025. The full post still shows when someone taps it.

The grid keeps the middle of each post. A 4:5 post loses a thin strip at each side. A square post loses a quarter of its width. A landscape post loses most of its sides. A 9:16 Reel shows only its middle 1080 × 1440 px.

If you plan a grid where photos line up across tiles, make the tiles 3:4. Square tiles made for the old grid no longer join up.

A carousel holds up to 20 photos and videos. They all get one shape: the one you choose when you post, which starts as the first photo's shape. A landscape photo in a portrait carousel loses its sides.

Give every slide the same size before you post, at the sizes above. The profile grid shows only the first slide, cropped to 3:4.

For a panorama that scrolls across slides, cut one wide image into equal slides. Each slide must be exactly the post size, or the join shows.

Stories and Reels fill a phone screen at 9:16. Make them 1080 × 1920 px. Meta's Ads Guide now suggests 1440 × 2560 px for Reels ads. That is the same shape, so either works.

Instagram draws its own buttons and text over the picture. On a Reel, the username, caption and audio sit along the bottom, and the like, comment and share buttons run down the right. On a Story, the progress bar and name sit at the top and the reply box at the bottom. Keep text and faces out of those areas.

Reels can be up to 20 minutes long. Instagram's Help Center says Reels over 3 minutes aren't recommended to people who don't follow you.

Make a Reel cover 1080 × 1920 px, the same as the Reel. The Reels tab shows all of it. Your profile grid shows only the middle 1080 × 1440 px, so 240 px come off the top and bottom.

Put the title and faces inside that middle 1080 × 1440 px. Keep them away from the edges too: the grid tile is small, and text near its edge is hard to read.

On the grid a cover is only a few centimetres tall on a phone, so make any text on it large and short.

Instagram doesn't publish a profile picture size. It is widely reported to keep it at 320 × 320 px, and a 1080 × 1080 px upload stays sharp after its compression.

It is shown as a circle, so the corners of your square photo are cut off. When you have a Story up, a coloured ring is drawn around it, over the outer edge. Keep your face in the middle with some space around it.

Threads uses the same circle, and you can bring your Instagram photo across. For WhatsApp, LinkedIn and the rest, see our profile picture sizes guide.